23/06: Auto Classifieds - Online or Off?
Auto Classifieds are a great way to sell your car. But you have a choice now to sell online, offline or a combination of both.
Let me just give you a few quick pros and cons that should jog a decision.
The Advantages of Online Auto Classifieds
- wide coverage
- nice pictures possible
- more space for description
- usually can be found from a search engine
- run it till you sell more common
Disadvantages:
- search means customer usually searching for that exact car or near
- depends on traffic of site as too whether your ad is seen
- lower trust from internet based advertising
- Misses non-internet people
The Advantages of Offline Auto Classifieds
- higher trust factor
- picks up online and offline buyers
- no computer knowledge or site technology to interfere with the buying process
Disadvantages
-pictures expensive
-less room for description
-may miss online only buyers.
You may be able to think of a few more. Now some facts. The 6 cars I sold last year, were all advertised in online AND offline auto classifieds, were sold for the price I wanted.3 from online classifieds and 3 from offline.
So from this statistic, my answer would seem to spread your message across both classifieds.
Well that's it for now. Just wanted to give you some food for thought.
Graeme Sprigge is an automotive writer. His website http://www.sellmycarforcash.com has numerous auto articles. For an article on how to write a classified ad, read http://www.sellmycarforcash.com/sell-my-car-articles/how-to-write-car-classifieds-ad.html
milfhunter wrote:
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